That super-soft toilet paper you’re fond of using? According to environmentalists, it’s an ecological disaster.
A new campaign by Greenpeace seeks to raise consciousness among Americans about the environmental costs of their toilet habits and counter an aggressive new push by the paper industry giants to market so-called luxury brands.
“Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age,” Hershkowitz said. “Making toilet paper from virgin wood is a lot worse than driving Hummers in terms of global warming pollution.”
The Washington Post reports:
It is a fight over toilet paper: the kind that is blanket-fluffy and getting fluffier so fast that manufacturers are running out of synonyms for “soft” (Quilted Northern Ultra Plush is the first big brand to go three-ply and three-adjective).
It’s a menace, environmental groups say — and a dark-comedy example of American excess.
The reason, they say, is that plush U.S. toilet paper is usually made by chopping down and grinding up trees that were decades or even a century old. They want Americans, like Europeans, to wipe with tissue made from recycled paper goods.